This branding project is for ‘Shoeprize’, an information platform for limited editions of sneakers. Shoeprize’s online site provides information about the launch of limited editions of sneakers and the culture of limited editions, with its SNS and video accounts sitting at 190K followers. Carrying out the overall brand design project, we designed Shoeprize’s brand concept, identity, graphic, content and UI/UX.

Shoeprize’s logo is a wordmark made of line graphics symbolizing an ‘open shoebox', which is also suggestive of a ‘surprise’ and a ‘platform’. The line graphic design manifested in the logo is used as a grid that can hold various ‘information’, which constitutes the uniqueness of Shoeprize.

The line graphic design propping up Shoeprize’s logo allows the efficient and consistent variation of its identity. Its ‘abbreviated form’ can be applied to app icons and profiles in mobile environment, and its ‘extended form’ to the extension of ‘subnaming’ that defines diverse contents.

Shoeprize’s line graphic design works best for web and mobile platform UIs. The grid system based on the line graphics efficiently and legibly classifies such information as photo images, dates and texts, and consistently conveys the contents of different formats and sizes including SNS and video contents. 

The graphic components manifested in Shoeprize’s identity are effectively extended from online to offline media ranging from business forms to package boxes, tapes, brand goods, posters and PR materials.

BRENDEN

Creative Direction:
Doeui Lee

Design:
Jaewan Yu, Sangmin Lee

UI/UX:
Jaewan Yu

FLATTEN

Project Direction:
Sangin Lee(Paul)

Project Managing:
Hojun Lee(Harry), Junsik Yoon(James)

Development:
Sejong Woo(Arthur), Seonji Yoon(Amy)