This rebranding project is for MUNTO, an interest-based community service launched in 2019. Backed by Gen-MZ’s needs for new community services, MUNTO has grown fast, and called for a sophisticated brand identity. We participated in overall rebranding for MUNTO including identity renewal, design system strategy and brand kit design.

BRAND IDENTITY

We removed unnecessary details and pointed parts from the existing logo, modified each alphabet letter for balanced and clear looks across different settings, and turned the existing dull symbol into a smooth and friendly form, which served as the graphic motif for MUNTO’s story.

MUNTO’s composition system comprising a square frame and lines allows diverse layouts in the square grid system. The frame varying with contents implies a range of MUNTO’s interest-based communities, and is consistently applicable to online contents and offline ads. 

The graphic system at the top provides MUNTO’s consistent brand identity on web pages. The content field is designed to be a grid structure that efficiently displays various communities, with intuitive thumbnail types provided to show the character of each community.

MUNTO’s ‘My Lifestyle Kit’ comprises tools for displaying personal interests along with MUNTO’s brand message. Stationery, cups, pouches and stickers are offered to expose not only existing community leaders and partners but also new participants to MUNTO’s new philosophy. 

BRENDEN

Art direction:
Doeui Lee 

Design: 
Jaewan Yu, Doeui Lee 

Photography:
Myungsu Lee (Apro Studio) 

Food styling:
Harim Seo (Studio Opening) 

MUNTO

Project direction:
Miri Lee 

Managing & design:
Juyong Lee, Minji Jeon