Runable
Brand Identity & UIUX Renewal
This project is a branding of the digital running platform Runable. Runable is a service that assists people who want to develop a running habit and become better versions of themselves by providing content and trackers where they can set personal goals. We developed a brand identity, including a consistent visual system for all of Runable’s content, along with a user-friendly typeface and graphic system tailored for the Runable app. This interface prioritizes the running experience, allowing users to focus solely on their activity.
To visually represent the Runable as a running platform, we created a logo and key visual with the motif of the body leaning forward when running. The symbol was created to convey Runable's aim of "Sharing the distance and time that runners ran through" by combining the dot that separates the distance and the colon that distinguishes the time.
Moreover, we adopted the brand color, Runable Blue, to represent Runable's attitude of challenge, dynamic energy, and active motion.
Because of the nature of the running platform, the appearance of the number font on the record screen was critical. As a result, we created Runable's own brand typeface based on the pattern of the timer's digital font, which measures the record.
Outside of the platform, runnable brand fonts may be conveniently employed to create the consistency of visual identity in a variety of areas, including advertising materials and social media content.
Based on Runable's mission of "Connecting running and daily life as and when I want," the app's UI/UX was developed with usability and accessibility in mind. We created a logo and app icon with the motif of leaning forward, the body posture of running, to visually represent the attributes of Runable as a running platform.
Runable features activities for everyone who enjoys running, from casual joggers to runners preparing for marathons. Moreover, simple competition registration, record certification, and community support help to reduce the stress of running and make it a regular practice.
Through UI/UX design that takes into account everyone from beginners to avid runners, Runable platform is building and fostering a healthy running culture.
The platform users may run whenever and wherever they desire, thanks to the tracker in the runner iOS/Android app and the watch app. They can also easily enter competitions that are appropriate for their skill level, from beginners to elite runners, using the competition participation feature.
Runable is designed to work in any environment. In addition to iOS and Android applications, we have created a watch-only app that allows users to record and upload all of their runs without using their phone.
To boost efficiency, the information on current weather and fine dust are displayed on the tracker's main screen, and users may specify the distance, duration, and pace guide they wish to meet their running goals. They can also effortlessly apply for competitions using only the Runable App, and they can share the GPX course with other runners via the in-app community.
Runable
Brand Identity & UIUX Renewal
iF DESIGN AWARD 2023
BRENDEN
Direction / Doeui Lee, Jaewan Yu
Brand Identity Design / Jaewan Yu, Aerin Lee,
Hyejoo Yoon, Yura Kim
UI/UX Design / Jaewan Yu, Lang Lee, Yura Kim
Motion Graphic Design / Hwee
Joongang Group
Project Direction / Youngho Ryu
Project Managing / Bookyung Kim, Jinwoo Lee,
Yoonju Kim, Eunbin Park