Plus Minus Zero Trade Fair
It is the 2019 Living Fair experiential branding project where the brand philosophy of Plus Minus Zero brand is introduced and the products are displayed. Plus Minus Zero is a brand that comes from the meaning ‘a balance maintained in all directions so that it does not overflow or fall short from the starting point of 0.’ We derived the concept ‘Without Border’ to express the philosophy of Plus Minus Zero, and implemented brand experience design that encompasses all mediums including spatial directing and signage design, and applications like goods and leaflets.
Art Direction, Brand Design, Booth Design, Signage Design, Applications Design
iF Design Award 2021 Exhibition Winner
BRENDEN & VIIND
Doeui Lee, Yuri Kim
Doeui Lee, Yuri Kim, Jungmin Choi
CICO & LCC