ONSTAGE — Brenden

NAVER ONSTAGE

Brand Identity Renewal

The NAVER ONSTAGE Brand Identity Renewal project has redefined itself as an expandable service model, removing the previous version designations. Using a square frame foundation, a modular-based stage setup and graphic identity have been created, adaptable in various forms. It encompasses brand identity, sub-brands, stage setups, and motion graphics with unified design.

Modularity was introduced for efficient stage setup installation and dismantling, while allowing adaptation to artists' unique scale and character. To maintain consistency, the logo type and graphic system were reconfigured based on this concept. Motion graphics were developed to suit sub-channels.

Modularity isn't just about efficiency; it's a means of expressing artists' individuality, enhancing the service's significance in introducing diverse artists.

In online performance videos, aligning stage setup with visuals is crucial. Modularity offers visual neutrality and adaptability in a multi-artist setting. Logo motions, artist titles, marketing materials, and graphic languages remain consistent and impartial within the modular concept, conveying information and concepts intuitively.

Artist information is visually separated for clarity, with a sense of unity. Information like 'Artist: Someone, Song Title: Some Song' is designed for easy recognition. Stage lighting color matches the artist's personality or song. Consistency extends to marketing and graphic systems for a unified experience.

Challenges in stage setup, such as time, space, and cost constraints, were addressed with modular, inter-connected units. This approach simplified labor and transportation issues. It also allowed artists to express their individuality on stage. This concept extended to various graphic productions, providing diverse presentations and a strong, consistent brand impression for visual content audiences.