Blocore

Brand Identity Renewal

Blocore required a new brand strategy and brand identity design as it expanded its operations outside the blockchain sector to include investments in new businesses and the creation of its own project. To provide a clear corporate philosophy and direction for Blocore, as well as to assure distinctiveness and competitiveness in the blockchain industry, we built the whole brand experience from brand strategy to identity design.

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Blocore branding was centered on creating a CI with aligned values while retaining the attributes of the prior Blocore CI. We created a new visual language called 'Blocore's Perspective,' which is based on Blocore's new mission statement, "Find a Place That Needs a New Perspective, Innovate with Borderless Convergence".

Additionally, by using blue as the brand color, which represents trust, it enhanced visual richness and represented Blocore's new focused value for new business investment.

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We conveyed Blocore's perspective by utilizing the letter O in the word mark and based on this, we developed two sorts of visual systems. The first type, Perspective, means "different viewpoints that are not restricted by concepts," and we designed graphics with five distinct forms. The second type, Core Circle, has the connotation of 'continuous verification and analysis towards the essence,' and it was built as a 3D circular image that moves continually to convey this. To use these many graphic elements in a methodical manner, we created a grid system.

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Blocore's visual identity, which uses 3D graphics as the main key visual, conveys the impression of a market-leading corporation built on innovative technologies including Web3 games, metaverses, and NFTs. This conveys Blocore's focused value of challenging conventional approaches in favor of innovative ones and may be employed successfully in online media where Blocore operates its business.

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Blocore's visual identity, which uses 3D graphics as the main key visual, conveys the impression of a market-leading corporation built on innovative technologies including Web3 games, metaverses, and NFTs. This conveys Blocore's focused value of challenging conventional approaches in favor of innovative ones and may be employed successfully in online media where Blocore operates its business.

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Blocore
Brand Identity Renewal

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iF DESIGN AWARD 2023

BRENDEN

Art Direction / Doeui-Lee
Brand Strategy / Bohyun Kook
Brand Identity Design / Jaewan Yu, Sangmin Lee, Hanbeom Choi

BRENDEN

3D & Motion Graphic / Hanbeom Choi,
Hyewon Jang
Web Design / Yura Kim

Aimed

Project Direction / James Lim
Project Managing / Sanghoon Lee,
Seyoung Song