NIKE
Member Days

GWP HO22 / SU23

This is a 2022, 2023 Member Days GWP(Gift With Purchase) product design project of the brand Nike. We designed the special giveaways of Member Days ‘HO22 Fans Home Kit’ and ‘SU23 Family Sports Kit’.

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Nike enhances member partnerships through Member Days, welcoming customers with improved connections and product discounts. GWP is a special giveaway provided when purchasing certain amounts of Nike products during this period. It allows customers to enjoy lifestyle with Nike through seasonal items. So this kit provides a broader experience beyond just wearing and using the items of Nike.

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HO22 is a ‘Fans Home Kit’ designed for indoor use, suiting the seasonality of the first winter World Cup and adapting to the changing culture since the COVID-19 era. The product line is created for indoor game-watching and dining, featuring reusable materials.

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HO22 is a ‘Fans Home Kit’ designed for indoor use, suiting the seasonality of the first winter World Cup and adapting to the changing culture since the COVID-19 era. The product line is created for indoor game-watching and dining, featuring reusable materials.

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Each product includes a snack, water, and a plate and cup designed to be used together. Environmentally friendly materials like bamboo fiber and ecozen promote sustainability and reusability. The main package is designed with inspiration from a lunch bag, using durable Tyvek material. It serves as both a kit container and a versatile daily bag.

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SU23 is a 'Family Sports Kit' designed to focus on family bonds during the spring season.
It aims to offer a brand experience that allows families to enjoy the spring season together.
The orange color based on Nike's brand palette conveys the youthful and friendly identity of the brand.

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SU23 is a 'Family Sports Kit' designed to focus on family bonds during the spring season.
It aims to offer a brand experience that allows families to enjoy the spring season together.
The orange color based on Nike's brand palette conveys the youthful and friendly identity of the brand.

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This kit comprises practical products for the whole family to enjoy outdoor activities, including a large paragliding recycling bag that doubles as a mat, a silicone straw tumbler for kids, and a sports towel.

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NIKE
Member Days

iF-DESIGN-AWARD-2023_logo-2

BRENDEN

Art Direction / Doeui-Lee
Strategy & Design / Hyejoo Yun, Sijung Lee

NIKE KOREA

Project Direction / Sungsoo Lee, Yonghun Hong
Project Managing / Sungsoo Lee, Dongjun Baek, Go yo Choi, Yonghun Hong