Nextunicorn
Brand Identity Renewal
&
Slogan Strategy
Nextunicorn required a new brand strategy and brand identity design that could respond to both entrepreneurs and investors as the startup industry evolved. Based on the Next Unicorn brand philosophy, we created the entire brand experience from identity design to the brand strategy, which is required to develop a clear sense of direction and business expansion.
We used symbols and wordmarks with a circular form that represents 'speed' and 'shining light' to clearly convey the meaning of the circle, and the shape of the afterimage of light (stretched in a straight line) was developed as a graphic motif to intuitively deliver Next Unicorn's core values of "Service," "Managing," and "Vision" to users.
Moreover, it portrays the message of "Nextunicorn is always moving and discovering the next unicorn company" by continually and coherently using 2D Graphic, Container of Image, Motion Graphic, and 3D Object in multiple channels.
For Nextunicorn, a platform for self-sustaining investment attraction of startups and investors, we aimed to simultaneously communicate the corporate slogan "Next You, Nextunicorn" to all users with a graphic system and brand language that correspond to the gradual meanings of the three core values, "Service", "Managing", and "Vision".
The graphic system itself provides users with a simple, straight forward, and consistent brand experience across several media platforms, including 2D, and 3D graphic systems, motion graphics, and image use.
This three-dimensional and vibrant graphic system successfully conveys the value and image of Next Unicorn across various channels, providing users confidence in the volatile investment industry.
Various visual identities such as 2D, 3D, and motion graphics are employed three-dimensionally to present the same brand experience to users with varied demands such as investors and entrepreneurs.
Nextunicorn
Brand Identity Renewal
BRENDEN
Creative Direction / Doeui-Lee
Brand Strategy / Sung-Oh Park, Ye-Seop Lee
Brand Design / Jeawan Yu, Jiwoong Lee, Sangmin Lee
3D & Motion / Hanbeom Choi, Hyewon Jang
Nextunicorn
Project Direction / Jaeyong Jang
Project Managing / Yongjo Choe