This is a brand kit project of a film distributor ‘NEW’. ‘NEW’ developed a new BI to launch more diverse fields of business in addition to the film business that they have been involved in for about a decade. However, they needed a means of delivering new business directions to their members and partners in an easy way and decided to develop a brand kit with ‘NEW’s philosophy and vision. We reinterpreted the philosophy and the contents of the newly born ‘NEW’ identity and applied them to brand kit components, packages, and brand book designs and joined brand book planning and editing too.

BRENDEN

Direction:
Doeui Lee

Design: 
Heeyoung Kim, Chaerin Shin

Editor:
Sojin Lee

NEW(Next Entertainment World)

Project direction:
Junkyung Kim

Project managing:
Minji Kim , Sungrok Lim