This is a brand design project of ‘Bravo Carom Club’, a luxury billiard room, launched as one of ‘NEW’s expanded projects in the field of sports entertainment. The entire branding is based on the concept of ‘Mid Century Modern’ to create a brand that can attract new customers, maintaining the design grammar of billiards, and we conducted integrated brand communication for identity development, graphic design, package design, and signage design.

The logo of ‘Bravo Carom Club’ is intuitive. We focused on developing an identity, which can convey novelty, using an intuitive design grammar of the billiard room. As a result, a ‘three-dimensional logo’ expressing dynamics of three rolling billiard balls and preserving intuition was born, and an identity that can be used as both a word type and a symbol was developed.

The identity and the graphic system developed earlier apply to a variety of media ranging from subsidiary materials, packages, and billiard supplies in the billiard room to staff uniforms and visual media. Customers can experience new billiard culture and services in the space with the identity of ‘Bravo Carom Club’, and we aimed to change negative perceptions of existing billiard rooms.

The intuitive identity of ‘Bravo Carom Club’ shines more in the signage. The ‘three-dimensional logo’ shows the intuition of the billiard room better by implementing its three-dimension in the main signboard and the graphic signage. In addition, the signage developed is much more interesting and can win the attention of many different types of customers by differentiating itself from the signage of existing billiard rooms.

BRENDEN

Direction:
Doeui Lee

Design: 
Ae-Rin Lee, Eun-Sol Choi

3D & motion graphic:
Min-Hyung Lee, Chul-Hee Kim

NEW(Next Entertainment World)

Project direction & managing:
Seungwon Lee