NAVER Plus Store

Visual Identity Design,
Key Visual, Asset Design

This is a brand visual development project for the launch campaign of the Naver Plus Store app. the campaign delivers impactful communication through marketing based on a key visual across both online and offline channels. by embedding the brand assets of Naver Plus Store into the key visual, it delivers clear brand experience points and identity to the target audience, leaving a lasting impression.

Rectangle

The Korean lettering, based on the Naver Plus Store wordmark, follows a geometric flow that aligns with the visual concept. its playful rhythm and friendly impression create a casual image, helping customers feel more at ease and comfortable with the app.

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NAVER Plus Store

BRENDEN

Creative Direction / Do-eui Lee
Project Management / Wook Jung
Project Lead / Jeongwon Hwang
Design / Jeongwon Hwang, Juhye Ma, Mihyun Hong, Dohae Kim, Jieun Lee

Creative Partner

Illustration / Min-kyung, Kim Jinjoo

Client

NAVER
Project Direction / NAVER
Brand Strategy / NAVER
Design / NAVER

Award

Red Dot Design Award Winner 2025

© BRENDEN Corp.

Seoul Office

5/6, 8, Nonhyeon-ro 26-gil,
Gangnam-gu, Seoul

Busan Office

20-11, Geumgang-ro 61beon-gil,
Dongnae-gu, Busan