MOLTS
Brand Identity Design
MOLTS is a community brand that shares the value of timeless luxury. Through specialized content that captures the unique tastes and experiences of our collectors, we delve deep into the intrinsic value of luxury collecting, beyond just owning expensive items. By building a consistent MOLTS identity online and offline, we set a new standard for high-end culture.
The concept of symmetry represents a harmonious balance between the collector and the collection. The unique experience of the collector and the enduring value of the collection expand from the central axis of MOLTS. This concept is applied across images and text to visually convey the culture of MOLTS.
The concept of symmetry represents a harmonious balance between the collector and the collection. The unique experience of the collector and the enduring value of the collection expand from the central axis of MOLTS. This concept is applied across images and text to visually convey the culture of MOLTS.
MOLTS conveys a luxurious yet refined image as a high-end brand by using a monochromatic palette complemented by its signature emerald green as a point color. Additionally, a sub-color palette inspired by its core collecting categories—bags, wine, watches, and whisky—reinforces MOLTS’s distinctive brand identity through mid-tone hues.
The initial ‘M’ in the logotype is used as a symbol. The symmetrical structure succinctly and intuitively communicates the brand philosophy and provides the same brand experience across different online and offline touchpoints.
The initial ‘M’ in the logotype is used as a symbol. The symmetrical structure succinctly and intuitively communicates the brand philosophy and provides the same brand experience across different online and offline touchpoints.
The 3D graphic badges awarded to collectors of watches, whiskey, wine, and bags metaphorically represent each category through abstract forms and unique textures. As collectors gather these badges, they experience the unique value of MOLTS while building their own personal taste and identity.
The 3D graphic badges awarded to collectors of watches, whiskey, wine, and bags metaphorically represent each category through abstract forms and unique textures. As collectors gather these badges, they experience the unique value of MOLTS while building their own personal taste and identity.
MOLTS offers a special welcome gift that includes two leather trays designed for collectors and a custom name card. By extending the brand experience into the offline space, it enhances the value of ownership.
MOLTS
Brand Identity Design
BRENDEN
Creative Direction / Do-eui Lee
Project Management / Wook Jung
Project Lead / Kyungeun Ko
Design / Kyungeun Ko, Wooyong Kim, Hyewon Cho, Dohae Kim, Jieun Lee
Creative Partner / Studio TDL, Sunggee DNJ, APRO Studio
Client
LINE NEXT Corporation
Award
iF Design Award 2025