Team Naver Conference
DAN25
Conference Art Direction & Design
“DAN” is Naver’s integrated conference brand, encompassing the year’s technologies, services, and user experiences. With the slogan “Beyond Connection, Expanding Experiences,” we developed a distinctive visual identity for DAN25 by advancing the gradient expression from DAN24.
The key visual of DAN25 builds on the 2024 gradient expression that conveyed a message of integration, forming a strong narrative and amplifying visual impact through dramatic shifts of cohesion and expansion. Alongside this evolving gradient, we aimed to project a confident brand image with a neutral yet solid tone.
The branding of DAN25 was designed to consistently integrate evolving technological themes and experiential value across both online and offline events, allowing participants to engage with them directly and indirectly.
As a large-scale annual conference, the combination of the accumulated “DAN” brand assets and a strong visual impact establishes a solid, distinctive brand image and delivers a unique experience across all touchpoints.
DAN25 provides participants with an NFT, which serves as both the event ticket and proof of attendance. A variety of NFTs and related interactive content further energize the event and offer additional ways for participants to engage.
The unique spherical NFT artwork, symbolizing DAN’s integrated identity, offers each participant an immersive digital experience. All NFTs share a unified form and motion for cohesive presentation, while varied color palettes enhance collectability and engagement.
DAN25 provides participants with an NFT, which serves as both the event ticket and proof of attendance. A variety of NFTs and related interactive content further energize the event and offer additional ways for participants to engage.
The unique spherical NFT artwork, symbolizing DAN’s integrated identity, offers each participant an immersive digital experience. All NFTs share a unified form and motion for cohesive presentation, while varied color palettes enhance collectability and engagement.
Team Naver Conference
DAN25
BRENDEN
Creative Direction / Lee Do-eui
Project Management / Jung Wook
Project Lead / Hwang Jeongwon
Design / Hwang Jeongwon, Na Taehyeon, Kim Seokjoon, Yu HyunJi, Moon Junghwan
Creative Partner
Motion Creative / Cosmic Ray
Sound Creative / 274 Custom
Project Operated / HSAD
Project Management / HSAD
Photography / APRO Studio
Client / NAVER
Project Direction / NAVER
Creative Direction / NAVER
Conference Strategy / NAVER
Conference Design / NAVER
Award
Red Dot Design Award Winner 2025