Gam-Sung Market Branding
It is the ‘Gam-Sung Market’ project, a new brand of the franchise brand, ‘Gamsung Coffee.’ ‘Gam-Sung Market’ is a brand that sells different snacks or goods in addition to the coffee and dessert provided by ‘Gamsung Coffee’ and the Korean retro style is preserved while a more modern and sophisticated design is added to develop an identity design that would be interesting to customers of different generations. We were responsible for integrated brand communication including brand planning, logo design, branding guide, and package design.
Art Direction, Branding, Graphic Design, Package Design, Product Design
iF Design Award 2021 Branding Winner
Gam-sung Market logo design was developed with the round Korean font style as the base so that people are fond of it. A variable symbolic design system that can naturally harmonize with different products was applied so that varied graphics can blend in with the overall package design.
BRENDEN & VIIND
Doeui Lee, Yuri Kim
Doeui Lee, Yuri Kim, Jungmin Choi
CICO & LCC