Gam-Sung Market Branding

It is the ‘Gam-Sung Market’ project, a new brand of the franchise brand, ‘Gamsung Coffee.’ ‘Gam-Sung Market’ is a brand that sells different snacks or goods in addition to the coffee and dessert provided by ‘Gamsung Coffee’ and the Korean retro style is preserved while a more modern and sophisticated design is added to develop an identity design that would be interesting to customers of different generations. We were responsible for integrated brand communication including brand planning, logo design, branding guide, and package design.

Year

2019

Category

Art Direction, Branding, Graphic Design, Package Design, Product Design

Client

B Brothers

Award

iF Design Award 2021 Branding Winner

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Gam-sung Market logo design was developed with the round Korean font style as the base so that people are fond of it. A variable symbolic design system that can naturally harmonize with different products was applied so that varied graphics can blend in with the overall package design.

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BRENDEN & VIIND


Direction:
Doeui Lee, Yuri Kim 

Design: 
Doeui Lee, Yuri Kim, Jungmin Choi 

CICO & LCC


Project direction:
Jungmin Hwang 

Project managing:
Eunbi Lee 

Photography:
Seungjae Lee 

© BRENDEN Corp.

Seoul Office
2F, 8-11, Nambusunhwan-ro 364-gil,
Seocho-gu, Seoul

Busan Office
20-11, Geumgang-ro 61beon-gil,
Dongnae-gu, Busan