Inside Kakao is a tour program designed for Kakao’s partners. It introduces participants to Kakao Pangyo Agit office and shares insights into how the company works. In addition, we establish a unique identity for the tour program, presenting Kakao's technologies and the efforts behind them from a fresh perspective.

As a program designed for Kakao’s partners, Inside Kakao is built around a structured and professional visual concept. The frame acts as a lens into Kakao’s inner workings, and the pixel represents the essence of Kakao as a tech company. These two elements are combined and used as key components of the graphic system. By labeling the outer part of the frame as “Outside” and the inner part as “Inside,” the design invites viewers to explore the process and effort behind completing the service. 


The developed graphic system is applied across various digital displays within the Kakao office to welcome tour participants. Unlike Kakao’s regular digital display content, this system uses a monotone palette to emphasize Inside Kakao’s unique identity. The tech experience zone in the tour also follows a consistent design, incorporating the frame and pixel elements.