This is a brand design project of ‘EverBleu’, a lifestyle product brand launched by Hyundai Home Shopping. ‘EverBleu’ is a clean water-based naturalistic home care product, and a brand that aims at a luxurious and relaxed lifestyle. Brenden took part in the general concept, naming, brand design, online design, overall product, and package design. Moreover, he took charge of brand filming and photoshoot directing.

‘EverBleu’ has a word type logo design influenced by water. The image of a water drop was applied to the alphabet ‘e’ as a symbol of ‘EverBleu’ product’s orientation, and blue & white color which feels clear and cool was appointed as the main color. In addition, a pictogram for explaining the features of the product was developed to use this in various media.

For the product and package design of ‘EverBleu’, a neat typographical layout based on a unified color balance was adopted. The container design was inspired by the long cylindrical shape of bottled water to express features of the clean water-based product. Also, the box-shaped package emphasizes luxuriousness so it can be appropriate as a gift. 

This is a lifestyle image of ‘EverBleu’. The tone & Manner of the photo and video are consistent to mirror naturalism and the relaxed lifestyle that ‘EverBleu’ pursues. Also, the image of the product used in real life is exposed in ordinary relaxed life to show the ‘EverBleu’ product’s own characteristics and effects in an effective way.

We made active use of ‘EverBleu’ design system to display a consistent brand identity of ‘EverBleu’ even in online media, and a color balance between blue and white is properly expressed on the whole. Furthermore, the brand video is exposed to the main page to reflect the overall orientation of ‘EverBleu’ brand and its product philosophies, such as a natural source and a selection process.

BRENDEN

Direction:
Doeui Lee, Sungoh Park

Design: 
Doeui Lee, Eunsol Choi, Jaewan Yu

Photography:
Seoungjae Lee, Eunbi Lee (LCC)

Brand movie:
Jieun Kim (Studio 351)

Hyundai Home Shopping

Project direction:
Sooseok Lee

Project managing:
Haeyoung Sul, Youngjae Yoon

Design & creative:
Youngjae Yoon, Leeu Kang, Myungjoo Koo