Branden — Brenden

Branden

Brand Identity Renewal

This is a branding project for the travel lifestyle brand "Branden".
Branden is a brand that showcases travel essential items that make travel easier. We have undertaken the overall brand design to align with the concept of "Traveling Becomes Easier." Beyond just functional objects, we envision travel items as valuable products that can change the way we perceive the travel process, making it easier for all of us.

Branden's logo is created based on a geometric typeface to represent a brand image that can adapt flexibly to various forms of travel. We have developed a symbol in the shape of a Branden's travel pouch, to convey the meaning that these travel items come together to make travel more convenient.

Branden's key visuals are created by combining various shapes derived from the symbol, expressing a range of emotions felt from travel preparation to the final moments.

Branden's logo is created based on a geometric typeface to represent a brand image that can adapt flexibly to various forms of travel. We have developed a symbol in the shape of a collection of Branden's flagship product, the travel pouch, to convey the meaning that these travel items come together to make travel more convenient.

The symbol of Branden conveys the meaning that travel pouch products come together to make travel more convenient.

Branden's key visuals are created by combining various shapes derived from the symbol, expressing a range of emotions felt from travel preparation to the final moments.

This is our brand color system. We've designated our brand colors by drawing inspiration from nature encountered during our travels.

We've chosen colors for our brand that match those of our pouches.
This shows how our brand blends in with nature and aims to share that same feeling through our products.

Branden's new design is adaptable and effective not only for offline but also for online media.
It extends Branden's identity to online platforms, including the website and social media, in addition to offline materials such as pamphlets and shipping packaging.
This ensures that Branden communicates its core values to customers across various channels.