Aloitti Branding

This project is for branding ‘Aloitti’ launched by Blank Corporation, a media commerce group. ‘Aloitti’ is a lifestyle brand targeting people in their 30s-40s with children and companion animals. In developing the branding design, we focused on presenting the harmless product ‘functionality’ and the image of versatile interior design products.

Year

2019

Category

Art Direction, Branding, Graphic Design, Product Design, Applications Design

Client

Blank Corporation

Asset-2-1
Asset-3-1
Asset-4-min
Asset-5-2
Asset-6-1
Asset-7-1
Asset-8-3
Asset-9-2
Asset-11-3
Asset-12-min
Asset-13
Asset-14-2
Asset-15-3
Asset-16-3
Asset-17-2
Asset-18-3
Asset-19
Asset-20-2
Asset-21-min
Asset-22-2
Asset-23-2
Asset-24-1
Asset-25-2
Asset-26-2
Asset-27-1

BRENDEN


Direction:
Doeui Lee

Design: 
Doeui Lee, Jaecheol Park

Blank Corporation


Project direction & managing:
Hyunji Jung

© BRENDEN Corp.

Seoul Office
5/6F, 8, Nonhyeon-ro 26-gil,
Gangnam-gu, Seoul

Busan Office
20-11, Geumgang-ro 61beon-gil,
Dongnae-gu, Busan