This project is for branding ‘Aloitti’ launched by Blank Corporation, a media commerce group. ‘Aloitti’ is a lifestyle brand targeting people in their 30s-40s with children and companion animals. In developing the branding design, we focused on presenting the harmless product ‘functionality’ and the image of versatile interior design products.
Art Direction, Branding, Graphic Design, Product Design, Applications Design
Doeui Lee, Jaecheol Park
Project direction & managing: