Georganic Branding
This is a branding project for cosmetic brand ‘Georganic’. As a clean beauty brand, Georganic crafts its products with a wide range of different natural ingredients. Brenden engaged in the overall brand design process including identity design, graphic system development, container design, package design and photo directing with intent to deliver Georganic’s brand philosophy.
Year
2019
Category
Art Direction, Brand Design, Graphic Design, Package Design, Product Design
Client
Natural Cosmic
Award
iF Design Award 2021 Branding Winner
Using the ‘Maison Neue Extended Book’ relevant to Sanserif typefaces, we focused on developing a plain but perfect word-type logo giving a simple and clean impression. Also, we developed pictograms symbolizing the natural ingredients to highlight the distinctiveness of each product within limited rules.
BRENDEN
Creative direction:
Doeui Lee
Graphic design:
Jaewan Yu, Jaecheol Park
Natural Cosmic
Project direction:
Huynhee Park
Project managing:
Sangyoung Lee, Dongmin Lee