This is a branding project for cosmetic brand ‘Georganic’. As a clean beauty brand, Georganic crafts its products with a wide range of different natural ingredients. Brenden engaged in the overall brand design process including identity design, graphic system development, container design, package design and photo directing with intent to deliver Georganic’s brand philosophy.
Using the ‘Maison Neue Extended Book’ relevant to Sanserif typefaces, we focused on developing a plain but perfect word-type logo giving a simple and clean impression. Also, we developed pictograms symbolizing the natural ingredients to highlight the distinctiveness of each product within limited rules.
Jaewan Yu, Jaecheol Park
Sangyoung Lee, Dongmin Lee