Georganic Branding

This is a branding project for cosmetic brand ‘Georganic’. As a clean beauty brand, Georganic crafts its products with a wide range of different natural ingredients. Brenden engaged in the overall brand design process including identity design, graphic system development, container design, package design and photo directing with intent to deliver Georganic’s brand philosophy.

Year

2019

Category

Art Direction, Brand Design, Graphic Design, Package Design, Product Design

Client

Natural Cosmic

Award

iF Design Award 2021 Branding Winner

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Using the ‘Maison Neue Extended Book’ relevant to Sanserif typefaces, we focused on developing a plain but perfect word-type logo giving a simple and clean impression. Also, we developed pictograms symbolizing the natural ingredients to highlight the distinctiveness of each product within limited rules.

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BRENDEN


Creative direction:
Doeui Lee

Graphic design:
Jaewan Yu, Jaecheol Park

Natural Cosmic


Project direction:
Huynhee Park

Project managing:
Sangyoung Lee, Dongmin Lee

© BRENDEN Corp.

Seoul Office
2F, 8-11, Nambusunhwan-ro 364-gil,
Seocho-gu, Seoul

Busan Office
20-11, Geumgang-ro 61beon-gil,
Dongnae-gu, Busan