This is a brand design project of ‘Ever Bleu’, a lifestyle product brand launched by Hyundai Home Shopping. ‘Ever Bleu’ is a clean water-based naturalistic home care product, and a brand which aims at a luxurious and relaxed lifestyle. Brenden took part in the general concept, naming, brand design, online design, overall product and package design. Moreover, he took charge of brand filming and photoshoot directing.
‘Ever Bleu’ has a word type logo design influenced by water. The image of a water drop was applied to the alphabet ‘e’ as a symbol of ‘Ever Bleu’ product’s orientation, and blue & white color which feels clear and cool was appointed as a main color. In addition, a pictogram for explaining features of the product was developed to use this in various media.
Product & Package Design
For the product and package design of ‘Ever Bleu’, a neat typographical layout based on a unified color balance was adopted. The container design was inspired by a long cylindrical shape of bottled water to express features of the clean water-based product. Also, the box-shaped package emphasizes luxuriousness so it can be appropriate as a gift.
Key Visual Image
This is a lifestyle image of ‘Ever Bleu’. Tone & Manner of the photo and video are consistent to mirror naturalism and a relaxed lifestyle that ‘Ever Bleu’ pursues. Also, the image of the product used in real life is exposed in ordinary relaxed life to show the ‘Ever Bleu’ product’s own characteristics and effects in an effective way.
We made active use of ‘Ever Bleu’ design system to display a consistent brand identity of ‘Ever Bleu’ even in online media, and a color balance between blue and white is properly expressed on the whole. Furthermore, the brand video is exposed to the main page to reflect the overall orientation of ‘Ever Bleu’ brand and its product philosophies, such as a natural source and a select process.